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Interactive Video In E-learning: What, Why, How?

Interactive video in e-learning: what, why, how?

Interactive video in elearning combines video with interactive elements to engage learners and promote active participation. Interactive video can take many forms, including quizzes, branching scenarios, simulations, and other interactive elements that allow learners to explore and apply knowledge in a more engaging and dynamic way.

Why is interactive video an effective tool in e-learning?

Enhanced Engagement: Interactive videos are designed to keep you engaged and interested, reducing the chances of boredom and disinterest and upping the impact.

Improved Retention: Interactive videos are a more effective way of promoting retention by allowing you to engage with the material in a more dynamic way.

Personalisation: Interactive videos can be customised to suit individual learner needs and preferences, allowing for more personalised learning experiences.

Immediate Feedback: Interactive videos can provide you with immediate feedback, allowing you to make corrections and improve the learning outcomes.

Realistic Learning: Interactive videos can simulate real-world scenarios, allowing you to apply your knowledge in practical situations and improve your problem-solving skills.

8 examples of interactive video techniques

So how does this work in reality? Below we walk you through some examples of interactive video techniques that can be used to supercharge your e-learning.

1. Branching scenarios

Branching scenarios allow learners to make choices that affect the outcome of the video. For example, a learner might be presented with a scenario and asked to make a decision. Based on their choice, the video would branch off in a different direction, leading to a different outcome.

2. Hotspots

Hotspots are areas of the video that, when clicked, provide additional information or lead to another section of the video. For example, a hotspot might provide additional details about a particular concept or direct the learner to a quiz or activity.

3. Interactive quizzes and assessments

Interactive quizzes allow learners to test their knowledge and receive immediate feedback. These quizzes can be integrated into the video or accessed separately.

4. Hazard identification

This technique is similar to the UK driving test, where you click when you see the hazard, but we can make this even better by scoring as you go, possibly with a lifeline, with summative and diagnostic feedback at the end.

5. Gamification

Gamification elements, such as points, badges, and leaderboards can be added to interactive videos as a great way to increase learner engagement.

6. Personalisation

Personalisation techniques, such as adaptive learning algorithms or personalised feedback, can be a fantastic way to tailor the learning experience to the needs and preferences of individual learners.

7. Interactive annotations

Interactive annotations allow you to annotate the video with your own notes or comments. As a result, this can be particularly useful for collaborative learning or group projects.

8. Simulation

This technique is super cool! In simulation, you’re immersed in the action and make decisions as you go, leading to a verdict and analysis (e.g., by an expert). For example, a simulation might allow learners to practice a particular skill or process in a safe and controlled setting.

Overall, there are many different techniques that can be used to create interactive videos for e-learning. The key is to choose the techniques that best align with your learning objectives and the needs of your learners.

Get in touch

If you have any questions on how we can help with creating interactive video content, or would like to book a demo, please get in touch. You can contact us via our contact form, or email us at

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